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Near North Brewery and Public House

Brand Design

 

Tasked with creating the identity, developing the story, and designing all brand collateral– I was forced to explore who makes up this community and what traits make them who they are. I developed a brand identity that was recognizable, but felt approachable and hand-made. Or rather, community-made. An artistic style was set to represent the individuals and a hand painted logotype was made. These styles will hold consistent with the ever-growing community that is Near North.

 
 
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Near North is a conceptual brewery based in Minneapolis, MN. With their primary focus being the community, they have created their image in honor of the individuals that make it up. “There is a beer for everyone, because everyone is welcome”.

 
 
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