Near North Brewery and Public House
Tasked with creating the identity, developing the story, and designing all brand collateral– I was forced to explore who makes up this community and what traits make them who they are. I developed a brand identity that was recognizable, but felt approachable and hand-made. Or rather, community-made. An artistic style was set to represent the individuals and a hand painted logotype was made. These styles will hold consistent with the ever-growing community that is Near North.