Latina Fresh - Australia

Website design


My role on this project was to design a site for the brand that allowed them to move their recipes and products from the shared platform that they were on, to a platform they controlled. This was the brand’s first website, so we needed to strategize the brand’s look and feel based off of their packaging and social media. The beautiful recipe photography stepped forward as our highlight on the website, and helped us to create a client approved, highly functioning website.


A simple one-level filtering system was used for the products landing page. This decision was made to not over-complicate the user’s experience in browsing through the fairly small catalog of products. However, on the recipe landing page, a more complex and dynamic filtering system was used. This was done to accommodate the large number of recipes and the high number of page view analytics we pulled for this page on the previous site.