Bell Institute of Health and Nutrition

Website strategy and design - DEV In progress


My role on this project was to strategize and design a new website as the Digital Creative Lead. I strategized the site’s information hierarchy using both client and analytics-driven goals. This information was used to design a clean, on-brand website, that has a user-focused experience. We met all accessibility standards and created a website that the client is proud of, and excited to share with their users.


The Bell Institute of Health and Nutrition is a complex site filled with hundreds of resources, articles and webinars. The most crucial goal of this redesign was to tactfully organize the information and create the smoothest possible user-flow.


Mobile navigation was the most complex problem to solve for Bell Institute. The mobile functionality had to match the complexity of the desktop version, as our analytics showed the majority of users accessed the site using their mobile phones.